IT WORKED FOR GEICO….
A Boston area bus driver comes home at the end of a snow filled stressful day to find the wall heater in his home caught fire shorting out the electricity, his home filled with smoke and his family frightened, wrapped in blankets and cold is a frightening experience. Typically, this homeowner doesn’t know what to do.
The Office of Program Analysis & Government Accountability (“OPPAGA”) reported that an insured individual could make on average 574% more on their claim using the services of a commission based, licensed and bonded public adjuster, like The Claims Detectives public adjusters, opposed to personally managing their claim. (Example a $2000.00 claim with a 574% increase would yield $11,480.00)Public adjusters represent 5% or $3 billion out of the $60 billion (via the Insurance Information Institute) in annual U.S. property damage claims against insurance companies, that’s a problem for property owners and a blessing for insurance companies – the problem to solve is one of public adjuster recognition.
The facts are in favor of each property claim against their insurance company being represented by an independent public adjuster.
GEICO’s image and branding campaign states:
“Give us 15 minutes and you could save 15% or more on your car insurance”
The Claims Detectives’ image and brand building campaign can state:
“Give The Claims Detectives 15 minutes and you could receive 550% more on your property damage claim as opposed to doing it yourself”.
GEICO grew from a small Government Employee Insurance Company to the 2nd largest vehicle insurer in the U.S. proving this message works.